I’m sorry, I am fluent in movie quotes and just couldn’t help myself with the title. But, if you are honest with yourself after reading this post, I think you will find that the emotion or curiosity you felt when you read it perfectly illustrates the point I am about to make. Chase here to talk about why I think we should all stop using phrases like “global warming” and “climate change” if we ever want to accomplish anything.

Over the past few decades our culture has become obsessed with labeling very complex issues with catchy, easy to digest buzzwords. This is no doubt due to the influence of media, particularly online media, and the marketing industry. The downside is that when we take such large and complex issues and try to wrap them up in a buzzword, we force people to either be 100% in support or 100% in opposition to all facets of it with no room for nuance and compromise (that is not a bad word). These buzzwords become incendiary language and cause people to instantly dig in their heels and reject your cause outright. In my opinion, this has a lot to do with why our society and government have become so polarized and gridlocked on many issues.

climatecartoon

So what do I suggest? I suggest we stop being lazy! Understand that these issues are enormously complex and stop trying to solve them in broad generalities. Speak directly to what resonates with the audience. Instead of telling people we need to leave fossil fuel energy production behind to fight climate change, we should try to explain that renewable energy has the potential to create a huge number of jobs and be a major economic growth sector. Instead of telling them that we need to transition to electrically powered transportation to fight global warming, we should try framing our dependence on oil as a national security issue that we have the technology to solve. And oh, by the way, these things are all much more sustainable and better for our environment too!

We should also seek out unlikely allies and work with them where our issues intersect. For example, Ducks Unlimited is a 501c nonprofit organization dedicated to the conservation of wetlands and upland habitats for waterfowl. Their objective is to do those things to ensure that waterfowl hunting remains sustainable, but guess which habitats are best at carbon sequestration? Wetlands and forests!

These are just a few examples of subtle changes we can make that may help reach people and perhaps make progress, even if we don’t use the same lingo and our stated goals are different. Give it a try, see what happens. Whatever you do though, don’t screw it up by saying “climate change”!

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